Q1 Digital Findings

Cost Of Advertising Fell in Q1, While Website Visitors Rose, Study Says 05/24/2023 (mediapost.com)

“There was also a 13% increase in website visitors YoY. But there was a 19% decrease in conversions, although this started recovering later in the quarter.”

A standout comment in the article from Ray Schultz

OK…. so, you are driving traffic to your website that’s great! But there is more to conversion than that.

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