Does your digital plan include CTV/OTT? It needs to.

According to a recent article from Mediapost

49% Of U.S. TV Homes Watch CTV Daily, 74% Have Smart TVs 06/12/2023 (

Nearly half (49%) of U.S. TV homes report watching connected TV (CTV) every day — up from 39% in 2021, according to Leichtman Research Group’s latest connected TV survey, conducted among 1,770 U.S. adults.

That’s up from 39% in 2021, 29% in 2018, and 6% in 2013.

Daily watching skews to younger viewers. Whereas 63% of those 18 to 34 report watching daily, 58% of those 35 to 54, and just 27% of those 55 and older, report the same.

Eighty-eight percent of U.S. TV homes report having at least one internet-connected TV device, including connected smart TVs; stand-alone streaming devices like Roku, Amazon Fire TV sticks or boxes, Chromecast or Apple TV; connected video game systems; or connected Blu-ray players.

That compares to 82% with at least one connected TV device in 2021, 74% in 2018, and 44% in 2013.


If you are doing broadcast TV – You can add CTV to the mix

Our group can create a customized plan for you that targets your specific customer base and yields a better CPA as well as a better ROI

Call or email if you would like to schedule a digital deep dive and analysis meeting with one of our account specialists.