Overview
Call Letters: WIXY-HD3
Branding: Hits 99.7
Tagline: Hit Music Now
Format: Rhythmic Contemporary Hits
Website: hits997.com
Primary Target Audience
Adults 18-34 with a female lean
Core Artists
Jason Derulo, Flo Rida, Kendrick Lamar, Drake, Nicki Minaj, Pitbull
